OBEY x Debbie Harry are launching their collaborative collection at Obey's very first pop-up store on Melrose tonight, and guess what? Our Masculine de La FEMME Volume 1 Zine will be showcased along with many other artist made zines and books. Thanks to my favorite publisher Cash Machine for bringing our art into Debbie's open arms. (well, we hope)
Wow. Just wow. Need I say more about how incredibly humbling and honored I feel?
Radical Yes reached out to me to do a Wonder Woman Interview for their YES JOURNAL series. I love all the female artists they interview, and I think Radical Yes really knows how to ask important questions to get insightful answers from these women. Some of the women I am actual fans of, and others, I became fans of their work from just discovering them through Radical Yes.
To read more about the interview of me, Click the photo above!
This summer (YEAR) has been a non-stop grind, never ending 24/7 work life. In between, there were moments where I would just start crying because I was taking on too much. As a woman, I take on not only the responsibility of any job at hand but the emotional empathy of others as well. If things are not going well, in someone's heart or mind, I can feel it. If I am not feeling well, others can sense it. Most of the time, I tell myself, to put my head down....and just work. Work through it. Wake up early. Take time for yourself. And work through the day like a warrior. The best tools in life, is communication, asking for what you want, and COLLABORATING with others. Collaboration, means, communication and finding an agreeable outcome to make it work. Trust your judgment. Respect yourself and your time, and show up for the important things that do matter. Your friends who know you and love you and work as hard as you do will always be there when that time opens up. Just. Keep. Going.
My dear friend, Andrew Asch, a writer and retail editor for Apparel News - called me up one day to have one our casual and super funny legendary catch ups. Andrew Asch is hardly ever called by just his first name, it just isn't complete without the full name. He is one-of-a-kind, a genuine friend, an incredibly intelligent and all around loveable and goofy guy. He has a way with journalism that makes others feel so comfortable and open to sharing information with him. He's a great conversationalist, and with that, he basically tricked me into doing an interview and making a comment on what I think about Alternative Apparel's new M/F Gender Neutral Line. I gave him a long sigh, and a 45 min discussion on my thoughts and feelings about every brand who has taken up on this trend. At the end of the day, it's up to consumers if the trend is genuine and honest enough. Having been in fashion for 11 years showed me two things, there are the artists (designers) whose heart is in creation, yet they struggle to keep the balance of being business minded or forcing their integrity and values into the mouth of the money monster. And then, there are the capitalist dreamers, who jump on trends because it has the possibility of making themselves more money. No creative incentives. Just. That. Crisp. Green. Bill. x's. a. Gazillion. Sacrificing self-worth and value, if there is anything of that left. So, my honest thoughts are, no business working towards a goal of equality is above scrutiny until otherwise proven through action and example. I am, however, excited to see an established brand go this far into shedding some light on a message that is so necessary. It does have an appeal to it. The integrity behind it with "We want to be the first biggest brand that stands for it the most" however, made someone like myself, who is an advocate for gender equality blink my eyes a bit. I'll leave it up to you, as the consumer, on your next M/F Gender Neutral piece from Alternative Apparel.
- Monica Reyes
Alternative Founder Returns with M/f people Brand
By Andrew Asch | Thursday, June 22, 2017
Greg Alterman founded blank-T-shirt company Alternative Apparel in 1996, and he had grown it into a $74 million enterprise when he left it in early 2013. He next made headlines as the cofounder of Juice Served Here, a high-end cold-pressed juice and beverage maker that runs 10 stores in Los Angeles and Orange counties.
His latest venture brings him back to the apparel industry. His new lifestyle brand, M/f people, is scheduled to take a bow June 23.
M/f people is headquartered in West Los Angeles and is a return to manufacturing T-shirts and basics clothing for the serial entrepreneur.
M/f people will not only offer T-shirts, hoodies and sweatpants, it also will offer skin-care and hygiene products and eventually homewares and accessories as well as food and beverages, Alterman said in a phone interview. The clothes aim to be gender neutral, which is the inspiration for the brand’s moniker. The brand is not specifically for men just as it is not specifically for women. It’s for people, Alterman said.
While the line’s sweatpants are gender specific, the great majority of the line’s 87 items are meant to be gender neutral, and the line’s future categories, including underwear, will be gender neutral. “The world is ready for this. I want to be the brand in the world that stands for it the most,” Alterman said.
Discussion of gender roles is currently in vogue. TV show “Transparent” features a transgender lead character and has received a lot of critical acclaim and won the Golden Globe award for best comedy series in 2014. This year, H&M introduced a unisex collection, Denim United. Many other fashion brands have been exploring this creative territory, said Monica Reyes, a creative director who has worked with emerging brands in Los Angeles.
“It’s taking a wide stance in the market,” Reyes said. “It’s everywhere. If people want to define if it’s genuine or not, it’s up to consumers.”
The new brand also takes inspiration in Alterman’s drive for simplicity, which started with a health scare in 2015. Alterman suffered a brain hemorrhage. He survived only because of the lightning-quick speed of paramedics getting him to a hospital and excellent care by a team of neurologists. He also rebounded to regain his previous good health.
Alterman had to convalesce for a period of nine months. He spent a lot of time thinking about the daily routine of his family, and he thought it was too busy and cluttered, even when it came to skin-care products and clothing.
“We have double and triple the things we need,” he said. “We all need to simplify and purge, then you can manage your daily essentials from one company that you can trust and know intimately.”
The new brand will attract those with a minimal design aesthetic.
“We’ve gone into less detail in our items,” Alterman said. “We do not offer anything that is not necessary. It’s a difficult design to do. It’s a better design. Its innovation by deletion.”
For M/f people’s skin-care products, he worked with Rob Goldfaden, a career skincare business entrepreneur. Goldfaden is an advisor to M/f people. The skin-care products are made in Miami and Los Angeles.
Joining M/f people’s clothing division is Tiffani Williams, who worked with Alterman in product development for 10 years at Alternative Apparel. Williams serves as vice president of operations for M/f people. Currently, M/f people apparel will be sold through the company’s direct sales site ( mfpeople.com). Retail price points will be $44 to $135.
The clothes will be made with Peruvian Pima cotton and manufactured in Peru. Also featured in the line are proprietary yarns that will give some of the clothes a unique texture. Fabrics include jersey, French terry, long-loop French terry, linens and woven fabrics. The collection will feature T-shirts, sleepwear, sweatpants, sleep pants and, sometime in the future, underwear and socks. To offer clothes for a wide range of people, sizing for basic items runs from extra small through extra large.
I had the amazing opportunity to work with a really talented crew. Super grateful for For Love Productions for always keeping me in mind as a wardrobe stylist. It was a full four-day shoot with an ambitious schedule and continuous changes throughout, but we all made it out together as we took part in other jobs that were outside of our own department. Honored to have worked on set with Director, Christian Holm-Glad, love his work and his vision. Much respect.
HOT FRUIT POP-UP OPENING
FRIDAY JUNE 16
6pm - 9pm
At 3207 Glendale Blvd., Los Angeles, CA 90039
Please join us
NowShop and Moon Tribe Vintage are pleased to present Hot Fruit an installation of
one-of-a-kind found and artist made objects and apparel exploring the boundaries of
fine art and functionality and the intersection of art and commodity.
The exhibition including work by over 30 artists and makers blends retail display and
conventional gallery esthetic into a continuously evolving installation which changes as
works are purchased and new pieces are introduced
June 16th July 16th
3207 Glendale Blvd Los Angeles CA 90039
Pop-Up Hours Friday - Sunday, 11am - 6pm, and by appointment
Erin Althea, Annette Aryanpour, Emma Bagley, Sebastian Boher, Lauren C Bradley, Debra Broz, Corey Lynn Calter, Nicole Collins, Aron Dubois, John Emison, Aaron Farley, Jamie Felton, F+S Press, Fulcrum Press, Daniel Gibson, Paul Hunter, Astrelle Johnquest, Gilbert Johnquest, Emma Kohlmann, Thomas Linder, Emily Marchand Dan†Monick, Spencer†Moody, Moontribe Vintage, Béla Nektar, Nomad Styles, John Parot, Priscilla Petralie, Backbeat Rags, Daniel Schubert, Molly Jo Shea, Lauren Steinberg, Saint Vagabond, Sistr Botanic Rituals, Lena Wolek, Colin Burns
Preview of included works will be available @_hotfruit_
Japanese online magazine Neol.JP did a nice write up on my Moontribe Vintage Pop-Up at Paddlers Coffee in Tokyo, Japan. See the full read here :
The beautiful and tireless Miyuki of Ccommune helped me set up my very first international vintage pop-up shop at Paddlers Coffee. This only happened because my boyfriend, Dan Monick, and our friend Clint Woodside was already having an art show at the Voilld Gallery in Japan on June 1, 2017. Dan invited me to go to Japan with him, and I told him it would make the most sense of my time to at least do some work while I'm out there. He then contacted Miyukie and pitched the idea of me going to Japan to do a vintage pop-up, she immediately said yes, and set me up with the wonderful guys at Paddlers Coffee Shop.
Paddlers Coffee Shop is a super magical place. Everyone from artists, mothers, families, independent business owners, shoppers, vintage collectors.....all stop by this coffee shop like one metropolitan center of really interesting and cool people. Not only was I stoked just to be there, but meeting them and getting to know the whole crew was even better! They are the coolest, nicest, most genuine people.....and we shared some really good laughs and talked alot about culture and the difference between the US, Los Angeles, and Japan in general.
The people who came into my pop-up shop were really sweet and seeing my favorite pieces go to them made my heart swell up with joy. A new home for these beautiful and loved pieces.....the smiles on their face and their excitement really made me feel, "yes, I am doing the right thing. This is what I should be doing...bringing people happiness". In the end, it's not about how much money we make when we do these things, it's the people we meet, the conversations we have, the lessons we learn, the beautiful memories we create together, the smiles we bring and share, the presence of all of these amazing and beautiful people.....that to me brings richness in my life and it is EVERYTHING that I live for.
I've made some new long lasting friendships with people overseas, and I cannot wait for them to come to the US so that we can open our loving and warm home to them so that we can show them the same kindness and generosity they have shown to us.
Eternally grateful....God is Good.
xo Monica Reyes